"Discover the new Absolut Vodka No Label, exclusively at Selfridges from Monday 13 July. The limited edition naked bottles do not feature the Absolut label or logo and are designed to mark the launch of its latest campaign In An ABSOLUT World There Are No Labels, an initiative which challenges prejudice against LGBT (Lesbian, Gay, Bisexual, Transgender) minorities.
Absolut wants to challenge labels and prejudice to make the world more diverse, vibrant and respectful. You will only find a discreet and easily removed sticker with the campaign manifesto on the bottle. This will encourage you to discard your labels and look beyond the obvious..."
http://www.selfridges.com/index.cfm?page=1158&articleID=15890&artname=Absolut%20Vodka%20No%20Label
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