The world's first OLED (Organic Light Emitting Diode) display.
"Heralding a new era in viewing excitement, indulge your eyes with super-high contrast, true-to-life colour and detailed clarity that only OLED can deliver. Crisper, cleaner images are screened without any blur whether you're watching fast paced sports or all-action Hollywood blockbusters."
http://www.sony.co.uk/product/tvp-oled-tv/xel-1
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